Many times you may have more items for your store than you can place comfortably on one page. This is where “Store Categories” comes into play. Let’s say you sell Water Skiing equipment. It is possible you may have 100 or more items. Breaking these items down into categories is a great way to help the customer find what they are looking for. So you may have these categories, “Skis” Life Jackets” “Apparel” & “Eyeware” This allows the customer to find what they are looking for much faster.